What do candidates really look for in a job?

Surprisingly only 3% only say pay! Find out more here

All things being equal job seekers prefer to choose a new role not on the basis of salary or job title but for the sake of the employer brand and organisational culture. A Korn Ferry study found 73 per cent of respondents claim their number one driver at work is doing a job that has meaning and purpose, while only 3 per cent say pay is the top driver.

It’s important to understand what motivates each employee – their values, strengths and drivers – so as to engage, develop and retain the brightest and best in the organisation.